Monday, October 10, 2005

Being an advertising

Being an advertising freak I am expecting a lot of discussion on how to use the new age media and publicity tactics in creating a newer version of media planning. The turf no longer is just the newsprint and a couple of TV channels. Its so much more with all the new avenues opening up. Thanks to the technology. Read this article on NYT to realize the impact of the same.

Monday, September 12, 2005

Viral Marketing!



Viral Marketing at its best. http://www.onedegree.ca/2005/08/30/saw-the-viral-bought-the-tshirt. The link argues that Viral marketing becomes a roaring success if its delivered in a personalized manner. I must say, the page opened a new dimension of thought in me.

Wednesday, August 24, 2005

What a phone

After the entire circus the cell-phone companies have done the world has come to where it has started. Simple and hassle-free mobile communication. Vodafone looks like the one to start the war on a new turf. But this product might take another 5-6 years to reach India as we are still stuck up with our brick phones and snake games.

However, Vodafone is bucking this trend with its line of Vodafone Simply phones. What’s remarkable about the Vodafone Simply phone is how unremarkable it is. It’s not sleek. It doesn’t play games. And you can’t take pictures with it. Read more.

Tuesday, August 16, 2005

Fianlly someone found this too :D

Researchers have finally found evidence for what good Catholic boys have known all along � erotic images make you go blind.
Read more. Looks like lot of researchers have lot of free time to analyze the non-obvious effects of porn on humans.

Tuesday, August 02, 2005

Hiring Spree

I am one of the happiest persons to know that the software biggies are hiring like mad. TCS hired 1100 people from campuses in one day.

No more Rs. 499.95

This is interesting. FOR decades, it was a price tag that drew instant jokes, sarcastic comments and sometimes even arguments over consumer rights, but ending it all, Bata India has withdrawn its famous 95 paise pricing.

Waterlogging of currency notes and documents?

Amidst all the rain and floods it really seems we are using the poorest of technology and applications of it when it comes to "strongrooming" our money or documents. Some of the bank branches in Mumbai are suffering from soiled currency notes and documents.

The strong rooms and vaults of most of the banks are located in basements. If not flooding in basements, banks had to deal with the problem of water leakage, said a bank official. An official of State Bank of India said that two to three branches in Vile Parle, Juhu and Bandra were waterlogged, causing damage to currency and documents.
Read more.

BiBC

Someone is seriously trying to mimic Apple's iTunes idea by offering video downloading facilities. Read more.

Vital Statistix

- one blog created every second - Number of blogs doubling every 5 months - 13% of the total tracked blogs by Technorati are updated weekly or so Read more.

Monday, August 01, 2005

What can make sure that google remains google?

A wonderful article on FastCompany about Google's future. Read here.

Saturday, July 23, 2005

CD Baby

Some people would like to call it a typical JumboShrimpCompany while to me CD Baby seems like it is just another application of long tail theory of economics. Whatever it is CD baby is a killer idea of offering a service by being oneself. Inspiring!

Brain damage and investment excellence

Apparantly 'Brain damaged people can make better investment decisions'. Sounds really crazy.