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This is interesting. FOR decades, it was a price tag that drew instant jokes, sarcastic comments and sometimes even arguments over consumer rights, but ending it all, Bata India has withdrawn its famous 95 paise pricing.
posted by Chandoo @ 8/02/2005 07:07:00 PM 3 comments
In fact this is a type of pricing itself... Psychological Pricing---------------------This approach is used when the marketer wants the consumer to respond on an emotional, rather than rational basis. For example 'price point perspective' 99 cents not one dollar.http://www.marketingteacher.com/Lessons/lesson_pricing.htmInteresting
reading too much of consumer behaviour... eh? Yeah, they obviously do have a that thing in thier mind when they priced the shoes like that.
thought-provoking, mootable pv. just my thoughts, well anyways gl & be chipper is what i say
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3 Comments:
In fact this is a type of pricing itself...
Psychological Pricing
---------------------
This approach is used when the marketer wants the consumer to respond on an emotional, rather than rational basis. For example 'price point perspective' 99 cents not one dollar.
http://www.marketingteacher.com/Lessons/lesson_pricing.htm
Interesting
reading too much of consumer behaviour... eh? Yeah, they obviously do have a that thing in thier mind when they priced the shoes like that.
thought-provoking, mootable pv. just my thoughts, well anyways gl & be chipper is what i say
Post a Comment
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