Marketing Gimmicks - Way too much!

Catching them Young! Apparently someone got a wrong meaning of customer service and retention. Excerpts,

...Kerala Bar Hotels Association here, organised a function where children of their regular customers were supplied with school notebooks, school bags and umbrellas � free of cost. ...One of the organisers equated the gesture with the free supply of "touchings" (as the pickles provided free of cost along with liquor in bars in central Kerala are referred to in local parlance). He felt that such gestures are essential to retain customer loyalty.

Via Hindu